Putting your investment to work!
Your brand photos aren’t just there to gather digital dust—they’re your visual mic drop, your ticket to being unforgettable. Whether you’re a boss woman CEO or just figuring out this whole “personal brand” thing, your lifestyle headshots and other brand photos can work overtime for you. Here are 10 savvy ways to use them that scream “I’ve got my act together.”
1. Website Design
Your website is your digital home, and – I cannot emphasize this enough….it’s where you own your content! Storytelling images with personality, and some lifestyle headshots sprinkled throughout add that “welcome to my fabulous world” vibe. Plaster them on your about page, blog posts, and homepage banners. Choose shots that say, “Yes, I’m approachable and professional, but also, check out what fuels my fire and inspires me…and how it benefits my clients.”
2. Social Media Content
Social media is where a lot of first impressions happen these days, so don’t hold back. Use images of you in action to make people stop their scroll and and get curious. From casual Instagram posts to LinkedIn power moves, lifestyle photography that educates your clients about what you do and why you do it make you look polished and relatable.
3. Email Marketing
Let’s face it: nobody wants to open another boring email. Throw in an updated lifestyle headshot, and suddenly your newsletter feels personal. Whether you’re dropping business tips, announcing a launch, or just saying “hey,” a great photo makes people pay attention (and maybe even hit reply). The more you can get your face in front of your clients, the more trust you build – it’s just how we work as humans. We want to connect, and we want to feel like we know who it is we’re considering doing business with.
4. Business Cards
Why blend in with the sea of plain white rectangles when you can be unforgettable? Add a headshot to your business card. It’s like saying, “Yes, I’m memorable. You’re welcome.” Plus, it’s easier for people to connect your face with your name.
5. Press Features and Guest Posts
When the media spotlight hits, you’ll want to look your best. Be camera-ready…a current, polished headshot or lifestyle shot of you (in the context of your business) is essential to have in your back pocket. It helps show you in an approachable and relatable light as you’re pitching your story. Add them to your press kits and author bios, and watch those “as seen in” features roll in.
6. Speaking Engagements
Booked to speak? Time to flaunt those brand photos! Use them on event posters, speaker bios, and even your slides. A killer headshot says, “I’m the expert here” without you having to say a word.
7. Product or Service Launches
Launching something big? Make yourself the star of the show. Use your brand photos in ads, landing pages, and social media campaigns. A confident headshot says, “Yes, this product is amazing because I made it.”
8. Blog Posts
Why let your words do all the heavy lifting? Break up that wall of text with lifestyle headshots that show you in action. Whether it’s knee deep in your behind-the-scenes process, engaging with a client as you provide your services, or flashing your best “I’ve got this” smile, the visuals make your posts way more engaging.
9. Webinars and Online Courses
Your audience signed up for you, so show up in style. Use your brand photos in your slides, workbooks, and promotional graphics. Professional images add that extra flair that screams, “Yes, I know what I’m talking about.”
10. Print Materials
Your offline presence matters, too. Add your brand photos to brochures, flyers, or even event signage. A few good lifestyle headshots, especially ones with a fun, approachable feel, make you stand out at conferences or networking events.
Final Thoughts
Your brand photos are like the best hype squad you could ask for. Whether they’re showing off your products and services, capturing your “hard at work” energy, or just making you look amazing, they’re here to help you level up. And in case you’re suffering from imposter syndrome and thinking “I’ll feel like I’m not myself!”, remember – showing up as the best version of you is still you, and especially when it comes to one-dimensional images, making sure they are polished and consistent is what separates you as a professional…snapshots just don’t land.
So, go ahead and unleash your fabulous self everywhere—you’ve got this!
It pays to be yourself ….. you will thank yourself later.
Margie Warrell
