The shift from influencer energy 2026 has come in hot, and it already feels like it has a lot to say. Between shifting roles, new starts, and a general sense that the ground is still moving under our feet, one thing feels certain… how we show up as business owners is changing, and fast. Let’s […]

Enter Split Personality… I’m still mostly in my cave of holiday hibernation and blissed out feels of time with family, but as I creep toward the thin grey light of January my outer positive nature wants to feel like this about the coming year, but my inner self is feeling more like… Tentative? Ambivalent? Hanging […]

The real reason your weirdness is your secret branding weapon Can we get an AMEN to this?! When I was still on social media, scrolling through my feed was like déjà vu — the same airy, “neutral” vibe on repeat. Beautiful? Sure. Memorable? Not so much. I felt the pressure, too. There was this moment […]

Why creating more than just an “author headshot” matters I knew I was going to like Stacey the minute she popped up on my Zoom screen for our discovery call. Smart, curious, open, beautiful, and funny, she radiated an honest and relaxed vibe that told me we were going to have a fun lifestyle headshot […]

Nailing personal style with confidence (and fun!) I recently had the good fortune to do a shoot for a client of Poplin Style Direction in Seattle, owned by Mellicia Marx – a personal stylist who helps women of all ages, body shapes, and lifestyles curate a wardrobe that expresses their personalities, goals and values. I’m […]