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THE BLOG

Join me here for my latest thoughts, shoots, advice and adventures!

Before & After

Because they’re fun! The other day a brilliant brand strategist I know and love referred one of her clients to me for a brand shoot in order to get some updated images for the new website she was designing for her. So I hopped on a call with the client and we chatted about her […]

If you don’t know, how will anyone else? Competition is brutal. But it’s even more so when you’re just trying to compete as a facsimile of everyone else in your industry. Or worse, if you randomly hop from one thing to another in hopes of getting a bite. If you don’t know what makes you […]

Where I’ve been chatting it up lately…

Why I feel the time has come… I’ve been thinking about getting off social media off and on for a long time now. I’ve tried to embrace it, to convince myself of its merits, and to keep up with the trends (short of doing dancing reels), all while experiencing an increasing feeling of unease over […]

Your brand aesthetic has a lot of heavy lifting to do.
You’re the architect of your business,  but in front of my camera,
you and I are collaborators of the best kind.

When you’ve got a fraction of a second to make an impression on your socials, you can’t afford to miss the mark.
But you already knew that, right? ...


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