Branding Photography for Your Business
- Effective branding photography plays a crucial role because your clients are savvy these days. Even if they aren’t fully conscious of why the stock images on your site aren’t landing, the fact is that they aren’t. Research shows that images of a “real” person (you!) have a much higher conversion rate than a stock photo of a generic smiling face for instance. It also shows that people ignore stock images while custom images capture curiosity and attention.
- Clients are looking for connection. Incorporating branding photography is a key way to foster this connection. Clients want to be able to relate to and trust the person they’re choosing to do business with. And you can’t have a relationship if you don’t show up for it! The easiest way to do this is to have some images of you on your site, and in your social media feed.
- Conveying a solid message relies on consistency and professionalism. If your imagery is generic, bland, amateurish and inconsistent your dream client will pass you by. Remember…you are not your client. Who is your ideal client? What are they looking for when they are scrolling through websites looking for that perfect solution to the problem they are trying to solve?
- I don’t know about you, but when I see bad imagery, generic content, and an inconsistent look on someone’s feed or website, I don’t take them seriously. Why? Because clearly they don’t take themselves seriously. If they aren’t willing to invest in their business why should I? This is when branding photography becomes crucial. I know from experience the power of investing in yourself – it has a profound psychological effect that takes you to the next level. None of us are masters at everything. Time is your greatest asset, so spend it doing the things you are good at and that bring value to your business. Professional branding photography provides you with rich imagery for your brand, saving you time, and in the end letting you do the things that will increase your income – more than compensating for the investment.
- Professional, informed imagery communicates the value of what you’re selling. It’s part of branding photography that helps tell your story and convey your message quickly and clearly, and invites the viewer in with an aesthetic that speaks to their desires or needs.
So. Are you ready to do this? Imagine having pictures you love of you, your business, your team and your products that you feel proud to put in your social feed and website. Brand photography that’s as original as you are.
How would that make you feel?
Confident, right? And when we feel confident, we do amazing things.
